Live Analysis while the match is still running

Automated football analysis.
Reinvented.

Rest defence, set pieces, pressing and the passes nobody played. Detected from your tracking data while the match is still running.

Live 76:02

Corner · attacking

Inswing · near post

First contact won

Near-post run, marker beaten

Corner xG
0.00
xG
Marking assignments held
0/3
marks held

Recurring routine · 4 of 6

  • Attacker
  • Defender
  • Marking

Trusted by professional clubs and national federations

  • Brøndby IF
  • Randers FC
  • AGF
  • Viborg FF
  • AaB
  • FC Fredericia
  • AC Horsens
  • Hobro IK
  • Hillerød Fodbold
  • B.93
  • Royal Belgian FA
  • Federação Portuguesa de Futebol

Tactical analysis

A suite of analysis modules, and it grows with you

Each module reads the event and phase layer and returns the moment, the players involved, and how often it recurs. We add modules to match how your club actually analyses.

You are committed in their final third when they win it back. Two of their players stayed upfield against one of yours, and the space behind is measured before the ball is even played into it.

Rest defence
2 v 1
Space behind
155 m²
Severity
Critical

Auto tagging

Your timeline fills itself

Every moment Alai detects arrives in your tagging timeline while the match is still running, already carrying the context that matters. Your analysts stop pressing keys and start reading the game.

  • Tags appear live, with no one operating anything
  • Works with the video tools your analysts already use
  • Your own naming and definitions are preserved
  • Opposition matches tagged from your club’s perspective

Match timeline

00′ Tagging live
Possession
Rest defence
Corners
Press
Line breaks
Shots
0′ 15′ 30′ 45′ 60′ 75′ 90′

Events & phases

Events a human operator cannot produce

Conventional event data is typed by people watching a video feed. Alai reads the tracking data itself: all 22 players, the whole pitch, the whole match. Events and phases come back within five seconds, defined the way your club defines them, and land in your tagging timeline carrying context nobody could add by hand mid-match.

Alai events

Manual event data

Source

Your tracking data

Human operators watching video

Coverage

100% of the pitch, 100% of the match

Only what the eye catches

Latency

Within 5 seconds, in-match

A few minutes

Definitions

Your club's own definitions

The provider's fixed definitions

Context

Metadata no operator could add live

Event type and location

For developers

One API.
Everything you need.

Build your own products and dashboards on the same data the platform runs on. Live streams and historical queries, with the security and quality standards a first-team data department needs.

Live
Streamed in-match
REST
Historical queries
GDPR
Compliant by design

live_alerts.py

Python

from alai import AlaiClient client = AlaiClient(api_key=ALAI_API_KEY) # Every event Alai generates, streamed as the match runs async for event in client.live.stream(match_id): if event.severity == "critical": bench.notify( module=event.module, players=event.players, free_space=event.free_space_m2, )

Products

Built for the way analysis actually works

Preparation, live decision support and evaluation in one system, connected to the tracking data you already pay for.

Live tactical analysis

Every module runs frame by frame during the match and pushes the moments that matter to the bench while there is still time to act on them.

Set-piece intelligence

Corners classified by swing and arrival zone, with attacking runs, defensive roles, man-versus-zone marking and first contact recognised automatically, plus corner xG.

Pressing and press resistance

A pressing-intensity model quantifies the pressure each player applies, the outcome of every sequence, and the space your press opens up behind it.

Opponent preparation

The Insights Hub asks the same questions across many matches: which patterns recur, in which phase of play, and how the opponent has been broken down before.

Auto tagging and clips

Live tags in the timeline your analysts already use, key-moment clips made for you, and printable match reports.

Phase-aware throughout

Build-up, create, attacking play and both transitions, plus high, mid and low block. Every event is joined to the phase it happened in.

By the numbers

Built for the pace of match day

~ 5 sec
From what happens on the pitch to insight you can use
100 %
Automated analysis, going beyond simple events and phases
< 1 day
From connecting your data to analysing your next match
12 +
Clubs and federations working with Alai

From the analysts

What clubs do with it

“Thanks to Alai's live capabilities, we can recognize tendencies directly in the game and actively adjust our tactics and coaching. During a recent Superliga game, we identified an unmarked striker through the analysis and adjusted our strategy accordingly — this data-driven approach helps us make more correct decisions in real-time.”
Fynn-Cedric Bach

Fynn-Cedric Bach

Analyst, AaB

“During a match, the workflow can be incredibly hectic and sending even 2-3 comments down to the bench can make a crucial difference. Being able to tell them what's happening in real-time using Alai's platform has been really important while playing matches. We act on the information that Alai gives us, and we turn that information into action on the field.”
Nikolaj Meier

Nikolaj Meier

Analyst, Randers FC

“The project with Alai has been productive and the edge they bring to the market is super interesting. We used it to advance the current live analysis of Superliga games.”
Daniel Rønman Behr

Daniel Rønman Behr

Head of Data and Technology, Viborg FF

FAQ

Working with Alai

The practical questions analysis departments ask first.

What do we need before we can start?

A tracking data feed for your matches, and someone on the analysis side to point us at it. There is no hardware to install, no cameras to fit and nothing to change about how your matches are recorded.

How long does setup take?

Usually under a day once the data connection is agreed. Most clubs are running on their next fixture, with onboarding and analyst training completed across a couple of sessions after that.

What changes on match day?

For your staff, very little. Alai runs alongside the workflow you already have, and the output appears in the platform and in your tagging timeline. Nobody has to operate it during the game.

Who needs to be involved from our side?

An analyst to tell us how your club defines things and to receive the training. Nothing else is required. If you want to build on the API your own developers can, but that is optional rather than a prerequisite.

Can it follow how our club already works?

That is the intention. Definitions, naming and phases are configured to match your club rather than a fixed standard, so what comes out lines up with the language your staff already use.

How is our data handled?

Everything is processed in GDPR-compliant cloud infrastructure with access limited to your organisation. Your data stays yours, and we are happy to go through the details with your IT or legal team.

What support do we get?

Dedicated onboarding, training for the analysts who will use it, and ongoing support through the season. If something is not working on a match day, you can reach us.

Ready to see your next match differently?

Book a demo and we will run Alai over one of your own matches, live.